Created for Red Bull’s Brand Drivers & Preference study, this piece transforms consumer insight into a more cinematic and human visual language. The work was built around a national research initiative designed to unpack brand love, consumption behavior, and the emotional and cultural tension between Red Bull and Monster, with a particular focus on younger audiences.
Creative Scope
- – Videography
- – Motion Graphics
- – Visual Storytelling
- – Editorial Pacing
I handled videography and motion graphics, traveling on location to capture field footage that brought the research out of the deck and into lived context. The result blends documentary texture, editorial pacing, and motion-led storytelling to turn a strategic debrief into something more immediate, immersive, and resonant.
The project moved across online community research and in-home video-ethnographies in three major cities, creating a body of insight rooted in real routines, environments, and behaviors. Rather than simply illustrating findings, the visual approach was designed to carry the energy of the field itself — translating consumer voices, cultural nuance, and behavioral patterns into a story that could be seen as clearly as it was understood.
Motion Development
A strategic debrief, reimagined as a living visual document — grounded in real people, real places, and the tension between brand, product, and culture.
Selected Moments
Highlighting process, thinking & creativity.
