KAREN GONZÁLEZ
Senior UX Designer & Product Design Leader
I help teams simplify complex digital journeys through research, systems thinking, interaction design, and scalable UX patterns.
Selected Impact
- Increased ecommerce conversion by 4.63%
- Reduced enterprise workflow complexity from 9 steps to 3
- Led UX initiatives from discovery through implementation
- Designed scalable systems supporting product growth
- Improved customer experiences across Ecommerce, healthcare, and enterprise platforms
Strategy + Systems + Experience
UX Strategy
Aligning user needs, business goals, and product strategy through research-driven decision making.
Product Design
End-to-end product design focused on usability, customer journeys, and measurable outcomes.
Design Systems
Creating scalable design systems that improve consistency, accessibility, and team efficiency.
Additional Expertise
Experience across motion, multimedia, and sound design helps me bring clarity, narrative, and emotional intelligence to digital products.
- Motion Design
- Video Editing
- Creative Direction
- Sound Design