Turning creative ideas into meaningful visual experiences.
My work moves between brand, product, and storytelling—transforming ideas into distinctive visual systems that are clear, expressive, and built to perform across formats.
From early concept and art direction through UX/UI, editorial, motion, video, photography, and production, I create experiences that feel cohesive at every point of interaction.
- Art Direction
- Brand Identity
- Editorial & Print
- UI Design
- Photography
- Motion & Video
CLEAR McSAATCHI
New York, NY
Brand Identity & Campaign System
A bold visual identity created around momentum, possibility, and the energy of beginning something meaningful. Expressive typography, vivid color, photography, and modular compositions form a flexible system that extends across campaign materials, editorial layouts, presentations, social content, and print. The result is an optimistic and recognizable visual language designed to make complex ideas feel immediate, human, and actionable.
PRINT DESIGN
Visual communication has the power to turn an idea into something people can understand, remember, and act upon.
This campaign system combines direct messaging, strong typography, and documentary-style imagery to create communications that feel energetic, accessible, and purposeful across digital and printed formats.
Identity Through Movement
A visual identity and editorial system created to communicate energy, purpose, and human connection.
Layered circular forms became the central visual motif—suggesting rhythm, movement, collaboration, and continuous transformation. A vibrant color palette and modular design language allow the identity to adapt across books, reports, presentations, campaign materials, and digital content.
UX/UI Style Guide & Design System
Operating Mindfully | Ashley Furniture
A scalable interface system designed to bring visual consistency, accessibility, and emotional clarity to a wellness-focused digital experience. The style guide establishes a shared foundation across color, typography, interface components, interaction states, iconography, imagery, and content patterns. Each element was designed to support usability while maintaining a calm, supportive, and recognizable product personality. The system enables teams to design and build more efficiently while delivering a cohesive experience across screens and user journeys.
Helped Ashley Furniture define their UI/Design for their new intitiative.
Selected Explorations
Identity, editorial, environmental, and event design
Identity, editorial, environmental, and event design
Identity, editorial, environmental, and event design
A collection of visual systems developed across cultural initiatives, exhibitions, publications, events, promotional campaigns, and branded environments. Although the applications vary, each project follows the same principle: begin with a strong concept, establish a clear visual hierarchy, and develop a system that can extend naturally across physical and digital formats.
Ocaso Surf Festival Experience
Ocaso is a surf-inspired festival experience shaped across photography, web design, print, motion, video, and stop-motion. I led the complete creative direction, developing the visual identity while also producing the original photography and audiovisual content. The restrained black-and-white system reflects the raw atmosphere of the coastline, balancing documentary imagery with a minimal editorial language. Every element—from the printed publication and digital experience to the moving-image content—was created as part of one cohesive world celebrating surf culture, coastal life, and community.
A broader body of work is available upon request.
Additional projects include brand systems, digital products, editorial design, motion, video, photography, and experimental visual work.