SmartCart
Your smart shopping companion.
SmartCart is a self-initiated mobile product concept that brings shopping lists, product discovery, in-store scanning, coupons, and rewards into one connected experience—helping shoppers stay organized, identify relevant savings, and make informed decisions before and during a store visit.
SmartCart is a self-initiated mobile product concept designed to reduce the friction of planning a shopping trip, finding eligible offers, and making informed purchasing decisions while inside the store.
- ROLE: Product Designer
- SCOPE: Product strategy, information architecture, user flows, interaction design, visual design, and prototyping
- PLATFORM: iOS mobile application
- PROJECT TYPE: Independent product concept
THE OPPORTUNITY
Shopping today is fragmented. Customers juggle handwritten lists, retailer apps, coupon emails, and product labels while navigating the store. This creates friction, missed savings, and unnecessary time spent.
THE CHALLENGE
How might we help shoppers organize what they need, discover relevant savings, and confirm product information without interrupting their shopping journey?
THE SOLUTION
SmartCart connects planning, product discovery, in-store scanning, coupons, and rewards within one mobile experience. Whether preparing at home or shopping in-store, users can organize what they need, find eligible savings, and track progress without switching between disconnected tools.
Making everyday shopping easier to plan—and easier to complete
Navigation is organized around the most frequent tasks shoppers perform.
INFORMATION ARCHITECTURE
Navigation is structured around the most frequent tasks shoppers perform before and during a store visit.
Products
Search, browse, and view product details
Coupons
Search or browse products you need.
My Lists
Create, organize, and share lists
My Account
Track activity, rewards, and preferences
Scanning
Scanning is a contextual action, always available while discovering products
Product Strategy
PLAN
Build and manage lists before you shop.
FIND
Search or browse products you need.
SCAN
Scan in-store for instant product information.
SAVE
See offers, add to list, and track savings and rewards.
Core Journey
01 BUILD YOUR LIST
Create and organize lists before your trip.
02 FIND OR SCAN
Search by name, browse, or scan barcodes.
03 REVIEW OFFERS
See eligible coupons and promotions.
04 TRACK REWARDS
Keep track of savings, coupons used, and rewards earned.
Product Goals
Plan quickly
Find products efficiently
Surface savings at the right moment
Maintain progress and context
Make it easy to build, edit, and reuse shopping lists.
Allow users to browse, search, or scan an item depending on their immediate context.
Connect coupons and promotions directly to eligible products rather than isolating them in a separate offers section.
Help shoppers understand what has been added, what remains, and what rewards or savings they have earned.
SAVINGS APPEAR IN CONTEXT
Offers appear directly on eligible products so users can decide with confidence.
SEARCH AND SCANNING WORK TOGETHER
Text search supports planned shopping; scanning supports in-the-moment discovery.
DASHBOARD PROVIDES IMMEDIATE ORIENTATION
Key counts and shortcuts help users understand their status at a glance.
REUSABLE COMPONENTS FOR CONSISTENCY
Shared patterns reduce cognitive load and speed up task completion.
Validation and next steps
As a concept project, SmartCart’s next phase would focus on validating key assumptions with real users.
Priority areas for validation
- Understanding the relationship between products and coupons
- Discoverability and usability of the scanning feature
- Preference between search, browsing, and scanning
- Time required to create and complete a shopping list
- Clarity of savings and rewards information
FINAL EXPERIENCE
SmartCart connects planning, product discovery, in-store scanning, savings, and rewards—creating a seamless shopping companion that helps users save time and money every time they shop.
