Reckitt Benckiser Pharmaceuticals Inc.’s purpose-driven strategy delivers consistent and sustainable growth as it continues consolidating its focus on health, hygiene, and home.
As a Visual Designer at Clear Strategy McSaatchi, I helped the strategy team present their findings and expose them in a major presentation with Stakeholders. I translated the data into an infographic showing quantitative and qualitative findings.
The infographic part was essential because it helped communicate complex information in a more easily digestible and visually appealing format. We also helped make the presentation more memorable and shareable, which can be especially important for marketing purposes.
In this step, I determined the content for the infographic. We had a lot of research materials; I got with the research team to do an in-depth analysis and summarize the main data points. I developed an outline to guide and inform my design; I aimed to create an eye-catching, informative infographic and Pen Portraits.
A “pen portrait” is a written description of a person or a specific type of customer. It provides a detailed profile that describes key characteristics, behaviors, preferences, demographics, psychographics, and other relevant details that help you communicate better with them. This helped frame the customer segments easily and practically.