Landing Page Redesign

Ashley Protection Plan

My Role

 

  • UX/UI Design

Deliverables

 

  • Mid-Fidelity Wireframes

Overview

 

Supporting Ashley Furniture’s launch of a new landing page for the protection plan options.

Project Brief

Ashley Furniture’s Protection Plan page was poorly structured.  We launched a new landing page to inform users about protection plans and provide an easy way to apply for any plan.

Design

 

After soft wiring different approaches and learning from business goals and competitive analysis, we decided to go with the following design:

Before
After