Supporting Ashley Furniture’s revamping their Product Detail Page.
After a competitive analysis, we’ve uncovered opportunities to improve the user experience and enhance the existing value proposition for the Product Detail Page. We’ve discovered opportunities to improve the user experience and enhance the current value proposition for Ashley Furniture.
Listed in a prioritized order based on observed UX impact.
Include the product specs in various accordions and keep the first accordion open by default.
Keeping the checkout CTA in front of the user speeds up the process
Keep financing options clear, concise, and close to the pricing, as well as the Add to Cart button
Best practices suggest that additional images shouldn’t be hidden behind a carousel
The cross-selling experience should be supplementary and relevant to the current PDP. Baymard also suggests to be cautious while using horizontal scroll to provide a usable experience
The vertical spacing and stacking should be optimized for making areas easy and precise to tap. Once the accordions are open,make sure the background colors follow accessibility
Main image and swatches should be within the same view in viewport