Pepsico

Infographic Design

My Role

 

  • Visual Design

The Client

 

PepsiCo is a leading global food and beverage company with brands that are respected worldwide.

The Project

 

As a Visual Designer at Clear Strategy McSaatchi, I helped the strategy team present their findings and expose them in a major presentation with Stakeholders.  I translated the data into an infographic showing quantitative and qualitative findings.

The Goal

 

The infographic part was essential because it helped communicate complex information in a more easily digestible and visually appealing format.  We also helped make the presentation more memorable and shareable, which can be especially important for marketing purposes.

Planning the Content

 

In this step, I determined the content for the infographic.  We had a lot of research materials; I got with the research team to do an in-depth analysis and summarize the main data points.  I developed an outline to guide and inform my design; I aimed to create an eye-catching, informative infographic and Pen Portraits.

Research Pages Samples

Infographics