E-Comm Category Page Redesign

Ashley Outlet

My Role


  • Competitive Research
  • UX Design



  • Mid-Fidelity Wireframes



Supporting Ashley Furniture’s launching a new Category Landing Page for the Outlet category.

Project Brief

Ashley Furniture launched the new Outlet Store.  I partnered with the Creative Team to design the experience following a new and dedicated Style Guide.

Desktop Design


After soft wiring different approaches and learning from business goals and competitive analysis, we decided to go with the following design:

One of the several wires dedicated to informing developers about spacing, grids, etc.
Ashley Baby & kids and Outlet stores needed to be differentiated on the main website; we designed a branded search and menu to support it.