OCASO
Visual Design + Video Editing + Motion Graphics + Art Direction
Visual Design + Video Editing + Motion Graphics + Art Direction
Ocaso is an organization based in Costa Rica that promotes and supports the surf community.
I helped Ocaso to design and develop its online presence and create an experience that genuinely reflects its culture. Besides the art direction, I was in charge of digital and visual design, video editing, and motion graphics.
I started by researching Ocaso Brand Guidelines and connected with their Creative Team. They walked me through their brand aesthetics but never researched about their users – they know them very well! The surf community is a very supportive family, and they didn’t want to spend resources on other studies than the main event invite. These learnings allowed me to focus on designing a direct, responsive one-page site showcasing the info and the event concept. Because a high percentage of their audience uses mobile devices, responsiveness was a must. I helped them understand the importance of this and opened their ‘curiosity’ about UX mentality to elevate their site in the future.
Splash Page Design
Teaser Video
Poster Design
I created a Teaser Video for the event as part of the project. I had the opportunity to do some of the shots locally and curated all the content, including the score (music).
Apps I used:
I wanted to translate the look and feel of the location into the design; I created a color palette from the sunset at the location and connected all the modules with vertical lines to add fluidity while telling the story.
