GOOGLE

AdWords Playbook

The Client

Clear Strategy helped Google to rebrand and enhance AdWords Express messaging to the target audience(s) in the near future.  Google needed to develop a stronger understanding of how SMBs perceive the technology behind online advertising so that it can better communicate the offering and drive business growth.

The Project

For this project, I was in charge of bringing to life Google AdWords Express Playbook by following Google’s brand identity.  I crafted all the iconography system, layout, and overall design.

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