E-Comm Category Page Redesign

Ashley Baby & Kids

My Role


  • Competitive Research
  • UX Design



  • Mid-Fidelity Wireframes



Supporting Ashley Furniture’s launching a new Category Landing Page for the Kids and Baby category.

Project Brief

To offer a distinguished experience, Ashley Furniture launched a Kids & Baby Store.  I partnered with the Creative Team to design the experience following a new and dedicated Style Guide.

Desktop Design


After softwiring different approaches, we decided to go with the following design:

Mobile Design


Below is the mobile design and one of a set of wires with specifications for developers.