Operating Mindfully

Ashley HomeStore is an American furniture store chain that sells Ashley Furniture products.

the problem

Ashley Furniture initiative to showcase its mission to reduce Carbon Footprint through Energy Reduction & Waste Management.

my role

As a UX Architect, I was responsible for research, landing page architecture, design, and design system.

Understanding the business goals, competitors, and problems
Learning about users and competitors.
Exploring creative solutions & developing wireframes based on user research.
Introducing a newly designed website, following brand identity to create a cohesive and delightful user experience.

Landing Page

I developed a series of variations for the landing page to provide scenarios based on the modules designed for the landing page.


The central concept was to provide a scalable design/architecture for which I designed a modular system that can easily be adapted to any viewport.

Style Guide

Consistency is vital - Besides the modular system, I provided a style guide to keep everything under the exact look & feel.