Operating Mindfully

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the problem

Ashley Furniture initiative to showcase its mission to reduce Carbon Footprint through Energy Reduction & Waste Management.

my role

As a UX Architect, I was responsible for research, landing page architecture, design, and design system.

Understanding the business goals, competitors, and problems

Learning about users and competitors.

Exploring creative solutions & developing wireframes based on user research.

Introducing a newly designed website, following brand identity to create a cohesive and delightful user experience.

I developed a series of variations for the landing page to provide scenarios based on the modules designed for the landing page.

The central concept was to provide a scalable design/architecture for which I designed a modular system that can easily be adapted to any viewport.

Consistency is vital - Besides the modular system, I provided a style guide to keep everything under the exact look & feel.