Ashley Furniture initiative to showcase its mission to reduce Carbon Footprint through Energy Reduction & Waste Management.
The Creative Team at Ashley Furniture was in charge of creating a landing page to showcase the organization’s mission to reduce Carbon Footprint through Energy Reduction & Waste Management. I helped them to produce a seamless, scalable UI system to support the design.
I started by researching the initiative and understanding the business goals. Getting with creatives and learning from their perspective gave me a full understanding of the overall project.
The central goal was to provide a scalable design, for which I designed a modular system that can easily be adapted to any viewport.
Consistency is vital – Besides the modular system, I provided a style guide to keep a cohesive design.